AEG viral campaign

Viral marketing strategy for trade tools


This viral advertisement for AEG-professional tools was the first clip designed for a  B-2-B target audience and was particularly aimed at small contractors and craftspecialists. With this campaign AEG was able to take a definitive step back into the professionals sector!

The film reached 143,000 viewers in one day alone and has shown organic growth in viewer numbers since September 2005 to over 8.4 milllion.