We are not sure if we really need to use the term ‚Social Media‘ because sooner rather than later all media will be social media, and therefore ‚Media‘ will be enough.
It is a given that media such as books, magazines, TV and radio are slowly but surely migrating to the Web which results in a move away from the conventional ability to directly reach target groups with specific brands. It is therefore important to build good relationships with a population who are interested in brands and products. Social Media savvy consumers have long since held lively and sophisticated discussions about brands and products on the Internet.
Brands must now listen and participate! DSG manages and advises brands on the right steps to take into the world of social media.