As Loriot (Heinrich Lohse) famously said in his movie Pappa ante Portas: ‚Renate isn‘t looking up’ which demonstrates aptly that now the consumer decides what they want to see, hear or read.
DSG recognises and observes that some advertising messages that appear in our media channels are often more of a disturbance to consumers than an attraction. In the age of the Internet, marketing professionals can no longer use messages that force their way into the consumers mind. Today brand recognition is established by connecting consumers through interesting storylines that grip the consumers imagination and makes them want to share the experience with others. We develop such storyline ideas for our clients so that consumers spend time talking to others with whom they share their lives.
Source: Loriots Papa ante portas, Entertainment Media Verlag