A compelling storyline should reach people wherever they are and whenever they want it and in all prferred formats.
Our editorial team distributes online to all platforms, languages and channels through our social media distribution platform Shareifyoulike. Offline we work to define individual touch-points and routes for Transmedia Storytelling. Transmediale storytelling allows consumers to focus on a “favorite medium,” immerse in a complex subject area and if desired enter more deeply into other media formats. So it also becomes possible for users of ‚old media‘ such as published documents, film and television to develop an interest and gain access to modern media such as Internet and computer games.
DSG supports brands so that the right touch-points are reached using diverse media forms and spread the brand story.