The viral "Hammer Juggler" launched the "OBI Hammer Autumn" campaign and lifts it to classic status on the web with more chattering interest than a traditional TV, print or radio advertising would ever have been capable.
The film was placed on the web between two TV-flights. He had the following tasks:
- Prepare the viewer for the second classic phase and trigger a quest for more information about the "Autumn Hammer"
- Re-arouse viewer interest and maintain reactionto the "Autumn Hammer"
- Promote vigorous debate which will lead to further distribution
