The annual Summer Academy held by Agency Group Jung von Matt is an in-house CPD development opportunity for junior agency staff members and took place this year over two consecutive weekends in July where the venue was the Miami Ad School in Hamburg. This year the core theme was the »web«. Analytical sessions dealt with among other topics, how to integrate the differences between digital and conventional strategies, how to assess areas of appropriate usage and limits to Social-Media-Platforms as well as evaluating and discussing Word of Mouth mechanisms and viral communication forms to enhance brand recognition.
Martin Draeger (DSG CEO) along with other experts from the specialised fields of Social Web, Mobile & Co lectured the group on the benefits that can be achieved by Viral Marketing Techniques and how they work. Students participated in lectures that were realistically supported by solving real world client situations and selecting appropriate innovative advertising concepts.
This year the Summer Academy was able to be followed on a Twitterwall.