Background to »The PEN Story«

DSG interview with New Business magazine


New Business magazine edition 49/2009 publishes an interview conducted with Martin Dräger, the CEO of DSG and the Creative Directors responsible for PEN Story, Christian Wilfer and Alexandra Lier, that describes the background developments relating to the inception of the highly acclaimed Stop-Motion-Clips of »The PEN Story«, that DSG conceived for their client Olympus Germany to promote the newly launched Olympus PEN camera.


This article deals in detail with questions such as who are the Expert Design Professionals who inspired such a project and were involved in the painstaking production of the Clip and why it has been so successful.


The full article from New Business can be viewed here.

Hamburg, 04. December 2009