Dialog Solutions Groupde
http://www.dialog-solutions.de
Fri, 29 Mar 2024 14:44:07 GMTDSG ACHIEVED FOUR AWARDS AT THE W3 AWARD 2010 - The winners are set. DSG achieves the renowned W3 Award four times. <p>We are very pleased about the awards form the W<sup>3 </sup>Committee. Campaigns of the DSG get 4 of these sought-after awards. These honours contain both a gold award for PEN Story and a gold plus silver award for PEN GIANT. Also the jury honoured PEN Giant with "Best in Show Viral".</p>
<p><a href="http://www.dialog-solutions.de/wp-content/uploads/2010/06/W3_Award.jpg"><img class="alignnone size-medium wp-image-570" title="W3_Award" src="http://www.dialog-solutions.de/wp-content/uploads/2010/06/W3_Award-300x217.jpg" alt="" width="300" height="217" /></a></p>
https://www.dialog-solutions.de/agency/news/28/w3-award-2010/
Wed, 20 Oct 2010 0:00:00https://www.dialog-solutions.de/agency/news/28/w3-award-2010/DSG and »The PEN Story« win double Gold - »The PEN Story« appealed to the jury of experts and the audience of the 13th international »Spotlight Werbefilmfestival« and win<p>After being awarded at the VDW Awards in Frankfurt, the London International Awards, and the Davey Awards in Washington DC, the stop-motion clip, »The PEN Story« got double gold at the <a title="Spotlight Festival" href="http://www.spotlight-festival.de/" target="_blank">Spotlight Festival</a> in Mannheim. The versatile clip for the Olympus PEN camera won twice in the 'No Limits« category, landing the Jury Award as well as the Audience Prize for 2010.</p>
<p><br />The Spotlight festival is considered to be the most significant commercial film festival in the German-speaking region. In early March 2010 it lined up for the 13th time in Mannheim. A remarkable feature of the Spotlight Festival is the parallel awarding by the expert jury and the audience. During the festival night around 2,000 visitors vote live as a separate jury.</p>
<p><br />The stop-motion clip produced by <a title="Bigfish" href="http://www.bigfish.de/" target="_blank">Bigfish</a>, a film production company from Berlin, depicts the journey through the life of a man, from the 1950's until the present day. About 9,600 pictures were selected from over 60,000 shots and a final 1,800 images were laid out to form the elaborate clip. The stop-motion concept for the clip was developed by DSG for the new Micro Four Thirds product Olympus PEN E-P1 – a relaunch of the first »Olympus PEN« from 1959. Likewise, the clip undergoes the different decades of photography, from back then until today, in their own colour code.</p>
<p><br /><strong>About Olympus:</strong><br /><a title="Olympus" href="http://www.olympus.de/" target="_blank">Olympus</a> is one of the world's leading manufacturers of professional opto-digital products for business and leisure as well as medicine, science and industry. Whereas in 1919 the holding company was founded in Japan, the European headquarters established in Hamburg in 1963. Today the Olympus Europe Group comprises around 50 sales, service and production companies throughout Europe.</p>
https://www.dialog-solutions.de/agency/news/13/2x-gold-for-the-pen-story/
Fri, 11 Jun 2010 0:00:00https://www.dialog-solutions.de/agency/news/13/2x-gold-for-the-pen-story/Background to »The PEN Story« - DSG interview with New Business magazine<p><a title="New Business Magazine" href="http://www.new-business.de/home/index.php" target="_blank">New Business magazine</a> edition 49/2009 publishes an interview conducted with Martin Dräger, the CEO of DSG and the Creative Directors responsible for <a title="The PEN Story" href="http://www.youtube.com/watch?v=m9Et7UQh1tg" target="_blank">PEN Story</a>, Christian Wilfer and Alexandra Lier, that describes the background developments relating to the inception of the highly acclaimed Stop-Motion-Clips of »The PEN Story«, that DSG conceived for their client <a title="Olympus Germany" href="http://www.olympus.de/" target="_blank">Olympus Germany</a> to promote the newly launched Olympus PEN camera.</p>
<p> </p>
<p>This article deals in detail with questions such as who are the Expert Design Professionals who inspired such a project and were involved in the painstaking production of the Clip and why it has been so successful.</p>
<p> </p>
<p>The full article from New Business can be viewed <a title="DSG-Interview with the New Business magazine" href="http://www.dialog-solutions.com/download/newbusiness30112009_penstory.pdf" target="_blank">here</a>.</p>
https://www.dialog-solutions.de/agency/news/16/new-business/
Fri, 4 Dec 2009 0:00:00https://www.dialog-solutions.de/agency/news/16/new-business/DSG wins London Award and Davey Award - DSG wins Bronze and Gold for Olympus<p><strong> </strong></p>
<p>The complex Stop-Motion-Clip, <a title="The PEN Story" href="http://www.youtube.com/watch?v=m9Et7UQh1tg" target="_blank">»The PEN Story«</a> devised by DSG for the Olympus PEN Camera has now been awarded two VDW Awards, a bronze at the <a title="London International Awards" href="http://www.liaawards.com/" target="_blank">London International Awards</a> and a gold at the <a title="Davey Awards NY" href="http://www.daveyawards.com/" target="_blank">Davey Awards</a> in New York.</p>
<p> </p>
<p>The London International Awards were founded in 1986 and each year reward works from the worlds of advertising, interactive media and design. This year a total of 13117 works were submitted from 78 countries.</p>
<p> </p>
<p>A jury of 30 members composed of industry experts from various agencies evaluated selected the winners in the digital category from the large number of entries. »The PEN Story« was a convincing winner.</p>
<p> </p>
<p>»The PEN Story« also scored a significant victory by winning gold in New York at the Davey Awards which were held at the end of October. Under the strapline »Small Firms. Big Ideas«, relatively low-budget but innovative concepts were given an opportunity to compete in a David and Goliath scenario with the big boys.</p>
<p> </p>
<p>The International Academy of Visual Arts, which is a membership-based organisation located in Hollywood, provided the members of the jury. Members of the Academy include high-profile executives from international media, advertising and marketing organisations such as Yahoo!, HBO, MTV, Myspace, Estee Lauder and Ralph Lauren. The jury was required to evaluate about 4000 entries submitted by advertising and interactive agencies, production companies and graphic designers.</p>
<p> </p>
<p><a title="Bigfish" href="http://www.bigfish.de/" target="_blank">Bigfish</a>, the Berlin based film production company, uses an emotional storyboard technique to visualise highlights in the life of a man beginning in the 1950’s up to the present day.</p>
<p> </p>
<p>Love of tradition and a passion for photography is clearly manifest in this complex and elaborate Spot. Over 60,000 shots were taken, a selection of 9600 prints were deveoped and 1800 pictures were finally selected for inclusion in the video. Pictures were physically laid out in carefully chosen order and made into the film using handmade animation techniques, and can now be seen on YouTube.</p>
https://www.dialog-solutions.de/agency/news/15/2-awards-for-dsg/
Wed, 11 Nov 2009 0:00:00https://www.dialog-solutions.de/agency/news/15/2-awards-for-dsg/DSG wins at VDW Awards - Nominated four times, »The PEN Story« wins outright in two categories<div>
<p>The <a title="VDW Award" href="http://www.vdwaward.com/" target="_blank">VDW Awards </a>of 2009 took place in Frankfurt on Friday last. The <a title="VDW e.V." href="http://www.werbefilmproduzenten.de/de/" target="_blank">Society of German Advertising Film Producers (VDW e.V)</a> makes awards each year to honour Advertising Industry videos that attain the highest levels of quality and artistic interpretation.</p>
<p> </p>
<p>A jury composed of over 100 experts from the industry and world of advertising had to choose between many video submissions. These animated clips comprised not only TV-spots and cinema but also viral spots, mobile telephone clips and Internet films.</p>
<p> </p>
<p>»The PEN Story« video, conceived and produced by DSG to coincide with the 50th Anniversary was nominated in four seperate categories and won two »Hattos« (a baton-shaped award representing teamwork and named after founder of the VDW Awatrds, Hatto Kurtenbach): In the category Animation/Cartoon the »stop-motion-technique« convinced the jury. Production House <a title="BIGFISH" href="http://www.bigfish.de/" target="_blank">BIGFISH</a> under the direction of Peter Goeltenboth and Florian Giefer had assembled the clip using 1800 of the 60000 photographs that were shot in the process of making the clip.</p>
</div>
https://www.dialog-solutions.de/agency/news/17/dsg-wins-at-vdw-award/
Tue, 27 Oct 2009 0:00:00https://www.dialog-solutions.de/agency/news/17/dsg-wins-at-vdw-award/DSG conceives and produces Olympus-Viral - The online clip is set to become a classic!<div>
<div>
<p>Punctually co-inciding with the Anniversary of the <a title="Olympus PEN Camera" href="http://www.olympus.de/digitalkamera/pen_start.htm?_s_icmp=prod_en1" target="_blank">Olympus PEN Camera</a>, this summer the international company has launched a new model of the Olympus PEN which boasts the latest technology. DSG developed for <a title="Olympus" href="http://www.olympus.de/" target="_blank">Olympus</a> the complex viral Stop-Motion-Clip <a title="The PEN Story" href="http://www.youtube.com/watch?v=m9Et7UQh1tg" target="_blank">»The PEN Story«</a> internet application to promote the product. Now the Video will be seen on the cinema screen. Currently the clip is showing on MTV and in mid-October will be on view nationwide in German cinemas. This demonstrates how the success of the clip online confirms the video’s status as a classic and endorses inclusion in the second stage of the marketing campaign. The viral clip and the adaptions for other media is all the work of DSG in Hamburg.</p>
<p> </p>
<p><strong>The first 100 Days </strong>– <strong>consumers decide the relevance of a product.</strong></p>
<p>Already months before the release of the camera and the Clips the net was full of rumours about the new design of the old Olympus PEN which had existed since 1959. Much was speculated in forums and blogs about the new Micro Four Thirds Product. A viral platform was ready to appeal to an active marketplace of committed professional and amateur photographers.</p>
<p> </p>
<p>In order to bring back to mind the classic features of the Olympus PEN and refresh the memories of avid photographers as well as promote the advantages of the new model, Olympus began a widely targeted campaign in July that principally consisted of a mix of online and print media content. Since the beginning of the campaign in July, YouTube alone recorded over 1.4 million hits along with innumerable ratings and comments. In order to raise and reinforce awareness of the Compact Camera, Olympus extended the range of methods in Germany to include TV and cinema advertising.</p>
<p> </p>
<p>Heino Hilbig, Head of Communications and Marketing Services for Olympus is delighted with the success that the clips have enjoyed and states: »We are grateful to our many active online viewers who have made this campaign a success and have clicked this video into the realms of cinema.«</p>
<p> </p>
<p>Christian Wilfer, Head of Client Advisory Services and Strategy at DSG and responsible for the viral campaign and subesequent adaptation for TV and cinema is impressed by the results of the campaign:»The success of the viral clips impressively demonstrates how users decide on the relevance of content and products and actively influence the marketing process through online sharing of consumer viewpoints. Apparently the clips have struck a nerve in a wide-ranging target group. This has made the viral conception an attractive means of enhancing entry into TV and cinema.«</p>
<p> </p>
<p><strong>Content of Viral Clips – a cult camera becomes a work of art</strong></p>
<p><a title="Bigfish" href="http://www.bigfish.de/" target="_blank">Bigfish</a>, the Berlin-based film production house, uses an emotional storyboard Stop-Motion-Technique to visualise highlights in the life of a man beginning in the 1950’s up to the present day.</p>
<p> </p>
<p>Love of tradition and a passion for photography is clearly manifest in this complex and elaborate Spot. Over 60,000 shots were taken, a selection of 9600 prints were deveoped and 1800 pictures were finally selected for inclusion in the video. Pictures were physically laid out in carefully chosen order and made into the film using handmade animation techniques, and can now be seen on YouTube.</p>
<p> </p>
<p>Inspiration for this methodology came from the YouTube video featuring the work of the Japanses Stop-Motion-Artist <a title="Tekeuchi Taijin" href="http://www.youtube.com/watch?v=rmkLlVzUBn4&feature=response_watch">Takeuchi Taijin</a>. The music of Johannes Stankowski, produced and arranged by Michael Kadelbach transforms the Spot into a complete work of art. Many hundreds of daily <a title="Music-Downloads" href="http://www.olympus.eu/penstory/" target="_blank">Music-Downloads</a> have given the Spot cult status – and the Olympus PEN unmistakable recognition.</p>
<p> </p>
</div>
</div>
https://www.dialog-solutions.de/agency/news/19/the-pen-story/
Thu, 1 Oct 2009 0:00:00https://www.dialog-solutions.de/agency/news/19/the-pen-story/Crashcourse: Digital Know-how for Interns at Jung von Matt - Martin Draeger presents a lecture at the Summer Academy held for the Jung von Matt Agency Group<div>
<div>
<p>The annual Summer Academy held by Agency Group <a title="Jung von Matt" href="http://www.jvm.com/de/" target="_blank">Jung von Matt</a> is an in-house CPD development opportunity for junior agency staff members and took place this year over two consecutive weekends in July where the venue was the Miami Ad School in Hamburg. This year the core theme was the »web«. Analytical sessions dealt with among other topics, how to integrate the differences between digital and conventional strategies, how to assess areas of appropriate usage and limits to <em>Social-Media-Platforms </em>as well as evaluating and discussing <em>Word of Mouth</em> mechanisms and <em>viral communication</em> forms to enhance brand recognition.</p>
<p> </p>
<p>Martin Draeger (DSG CEO) along with other experts from the specialised fields of Social Web, Mobile & Co lectured the group on the benefits that can be achieved by Viral Marketing Techniques and how they work. Students participated in lectures that were realistically supported by solving real world client situations and selecting appropriate innovative advertising concepts.</p>
<p> </p>
<p>This year the Summer Academy was able to be followed on a Twitterwall. <strong> </strong></p>
</div>
</div>
https://www.dialog-solutions.de/agency/news/20/dsg-presents-at-jung-v-matt/
Thu, 13 Aug 2009 0:00:00https://www.dialog-solutions.de/agency/news/20/dsg-presents-at-jung-v-matt/Christian Wilfer interviewed by »Direkt Marketing« - Twitter Visions: a perspective dialogue with 140 characters?!<div>
<p>»Direct Marketing«, the specialist magazine devoted to modern Direct and Dialogue Marketing techniques, in the current issue 05/09 May examines issues that readers face on if and how microblogging services such as <a title="Twitter" href="http://www.twitter.com/" target="_blank">Twitter</a> offer realistic opportunities in marketing, distribution and service sectors.</p>
<p> </p>
<p>Short messaging services (SMS) allows the connected user to formulate text messages known as »Tweets« with a maximum of 140 characters and send these to other users. This service functions on the basis of allowing users to follow Tweets by subscribing to the service which provides the updates or indeed follow Tweets from other users. In this way standard Tweets can be openly published to all connected users, restricted by use of the @ character to that individual only or can be sent as a private message direct to a specific user.</p>
<p> </p>
<p>This service – SMS – is far from new but in comparison with the USA, the size of German Twitter market is still relatively easy to enumerate and therefore as a means of corporate communication it is difficult to generate an appropriate cachement audience. In spite of this SMS would appear to be growing in significance for more and more dialogue marketeers and offers even more customer potential than previously thought. Therefore according to Christian Wilfer, Head of Client Advisory Services and Strategy at DSG, conventional marketing approaches must be rethought under the dictum: »Twitter offers real dialogue – in real time.«</p>
<p> </p>
<p><strong> </strong></p>
<p>The full article in Direkt Marketing REPORT can be downloaded <a title="Christian Wilfer interviewed by the Direkt Marketing magazine" href="http://www.dialog-solutions.de/download/direkt_marketing_report_05_09.pdf" target="_blank">here</a>.</p>
</div>
https://www.dialog-solutions.de/agency/news/21/direkt-marketing/
Mon, 11 May 2009 0:00:00https://www.dialog-solutions.de/agency/news/21/direkt-marketing/Martin Dräger (DSG) and Nils Andres (BSI) interviewed by W&V Media - Viral Marketing: Hosting the life of the customer<div>
<div>
<p><a title="W&V Media" href="http://www.wuv-media.de/" target="_blank">W&V Media</a> interviews in current edition 5/2009, Martin Dräger, CEO DSG, and Nils Andres, CEO BSI (Brand Science Institute) on current developments in the Viral Marketing and Social Media Marketing sector.</p>
<p> </p>
<p>In the interview, W&V Media asks the vital question concerning the current importance occupied in the business world of Media and Enterprise, what success factors are crucial to successful Viral Marketing campaigns and how consumers with higher purchasing power can be reached by this form of advertising, not only »web junkies«.</p>
<p> </p>
<p>Both experts explain that the success of a viral marketing campaign depends on far more than just a funny clip that will be shared on the Internet. The current study »Emotions in Viral-Videos«, which Brand Science Institute (BSI) has developed in collaboration with DSG, confirms this conclusion. Videos must contain more emotions than just humour, such as fear, resentment or scorn since their inclusion is a significant impulse in generating further sharing.</p>
<p> </p>
<p>The full length interview can be downloaded <a href="http://www.dialog-solutions.de/download/MediaWuV_05_2009_034_Interview.pdf" target="_blank">here</a> in PDF format.</p>
</div>
</div>
https://www.dialog-solutions.de/agency/news/22/wv-media/
Fri, 1 May 2009 0:00:00https://www.dialog-solutions.de/agency/news/22/wv-media/